Medela Family app connects expectant and new parents to expert breastfeeding support

Available now, the Medela Family app works like a smart assistant for new parents.

In addition to voice command for hands-free access, Medela Family provides a one-stop digital solution to support parents' personal breastfeeding goals with tracking tools to manage breastfeeding and pumping schedules for one or more babies, a smart connection to Medela breast pumps, a virtual breast milk storage inventory system, personalised articles and advice from certified lactation consultants and a library of expert-written educational articles.

"The early days of parenting are overwhelming, and we know that there is so much information out there," says Nancy Heaton, Medela's Vice President of Marketing and e-Commerce of the Americas. "Medela Family makes finding trusted insights and expert guidance about breast milk, pumping and feeding simple and accessible so all parents can be empowered to make informed decisions for their family."