Bliss wins Charity Governance award

Bliss, the charity for babies born premature or sick, has received the Embracing Digital award at this year's UK Charity Governance award ceremony.

Judges selected Bliss as an award winner after an online overhaul yielded great results for public engagement and income. Adopting a digital-first strategy has transformed the way the charity supports parents and data-informed digital marketing has helped 30 per cent more people access information online since the strategy was launched.

The charity was one of seven award winners announced at an event hosted in London and will receive a £5,000 unrestricted grant.