Happy Tummy Club is nominated for top industry marketing award

An online club for mums-to-be by Lansinoh has been nominated in the Marketing Agencies Association Best Award's 2016.

The Happy Tummy Club, a community dedicated to supporting mums throughout pregnancy and post birth, is designed to help women prepare for the arrival of their baby, from the early days and beyond with a focus on breastfeeding support running throughout.

The relationship marketing programme created by digital agency WDMP has been shortlisted in the 'Effectiveness' category of the Best Awards, which recognises innovation in the creative sector and champions those who break new ground.

The Happy Tummy Club launched 12 months ago and currently has 350,000 members – around 52% of all UK expectant mothers. Members can benefit from free guidance on breastfeeding along with practical tips and counsel on how mums can take care of themselves and their babies. Content for The Happy Tummy Club is generated by parents, healthcare professionals and breastfeeding support workers.