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May 29, 2019

Heads Together campaign launches Shout helpline

As a part of the Heads Together campaign, The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex have announced the launch of Shout, a text messaging helpline that supports people in crisis. Campaign partner Best Beginnings now offers Baby Buddy Crisis Messenger in collaboration with Shout to support parents and parents-to-be if they are feeling overwhelmed and in a crisis.

Alison Baum, CEO and Founder of Best Beginnings, says: "We are delighted to have launched the Baby Buddy Crisis Messenger with Shout within our Baby Buddy app and on the Best Beginnings website. It enhances the support we already offer to parents via the app by giving parents immediate, confidential, clinically supervised text support from trained crisis volunteers."

Shout operates 24/7 and connects people in need to trained volunteers who provide help at a time when it is most needed; enabling them to move from a moment of crisis to a calm state and form a plan for the next steps to find longer-term support. As texting is private and silent, it opens up a new way to find help and, for younger people especially, texting is a trusted and familiar form of communication.


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