Infant Journal
for neonatal and paediatric healthcare professionals

UNICEF calls to change the conversation around breastfeeding

UNICEF has launched a new campaign to support women and remove barriers around breastfeeding. The Change the Conversation campaign aims to relieve the pressure on individual women to breastfeed and instead build an environment that is supportive of breastfeeding.

It calls on health departments across England, Northern Ireland, Scotland and Wales to lead the way, stating that the barriers include insufficient professional support in initiating breastfeeding, a lack of community support and insufficient understanding of how important breastfeeding is. For more information, see www.unicef.org.uk/BabyFriendly and follow the link.


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