Best Beginnings celebrates Baby Buddy's fourth birthday with new website and crisis messenger

Best Beginnings' Baby Buddy app launched in November 2014 and it has celebrated its fourth birthday with the launch of a new-look website.

The charity has also launched Baby Buddy Crisis Messenger, which is available in the Baby Buddy app and accessible on the website, powered by Crisis Text Line and Shout.

Baby Buddy Crisis Messenger uses artificial intelligence and a powerful and effective American operational model that relies on a several hundred-strong crisis counsellor trained volunteer force under 24/7 clinical supervision. The purpose of the crisis messenger is to take people from a high risk to a low risk situation and to signpost long-term support.

Crisis Text Line was developed in the USA in 2013where it was a great success and has been imported to the UK for a national roll-out.

Best Beginnings and Baby Buddy are hoping this new feature and service will support parents and parents-to-be around the UK.