Every Newborn: An advocacy toolkit and guidance manual for ending preventable deaths
February 6, 2018
WHO and Unicef publish advocacy toolkit and guidance manual for ending preventable deaths
The World Health Organization (WHO) and Unicef have published a guide that offers practical tools for country programmes and stakeholders to support advocacy for improving newborn and maternal health and preventing stillbirths.
Every Newborn: An advocacy toolkit and guidance manual for ending preventable deaths provides a repository of quick references and examples in order to show how to undertake advocacy and communication in various national and local contexts.
The toolkit supports the global Every Newborn initiative, providing a wide range of options for outreach and advocacy activities tailored to specific audiences. It includes key messages on newborn and maternal health, as well as examples of letters to policymakers, briefs, press releases, social media content and other relevant materials to make the case for improving the quality of care and scaling up newborn and maternal health interventions. Each country will have to update relevant data and adapt messages to the local context.
The document is available here.