Medela launches breastfeeding app

Medela has launched MyMedela, an app designed to offer support to breastfeeding mothers. Compatible with Android and IOS devices and specially designed to support the individual feeding journey, MyMedela offers a tracking service for breastfeeding and pumping sessions, as well as the newborn's key activities. It also provides relevant expert advice, information and top tips, personalised at every step.

MyMedela enables parents to keep track of which breast the infant feeds from, the duration of each feed, the amount of breast milk expressed and more. Alongside this, mothers can track their baby's key development including nappies, sleep patterns and everyday activities.